Privacy Policy - Priority Activator Consulting (PAC Africa)

Privacy Policy

Effective Date: July 5, 2025

At Priority Activator Consulting (PAC Africa), we are deeply committed to protecting your personal information and upholding your right to privacy. This Privacy Policy outlines how we collect, use, and protect the information you provide when interacting with our digital presence, including our website, portals, links, and direct communications.

This policy ("policy") explains how Priority Activator Consulting Ltd (PAC Africa) ("us", "we", "our") handles and protects the data you provide when you visit and use our platforms, links, communicate with us via email, or share personal or corporate information and data with us.

We reserve the right to modify this policy at any time. Any changes will be promptly updated on this page. We encourage you to review this page frequently to stay informed of our latest privacy practices.


1. What User Data We Collect

When you visit our website, pages, or interact with us, we may collect the following types of data:

  • Identifiers: Your IP address, contact information (including email address).
  • Professional Information: Organization/Company name, Job title/Role, LinkedIn profile (if used for sign-up or contact).
  • Behavioral & Preference Data: Information regarding your online behavior on our website, other interests, and preferences.
  • Course-Related Data: Responses to course assessments and feedback forms.

2. Why We Collect Your Data

We collect your data for several legitimate reasons, primarily to provide our services, improve your experience, and comply with legal obligations:

  • Service Delivery & Management:
    • To register you for certification courses.
    • To share relevant course materials and updates.
    • To communicate with you about your participation and progress in courses.
    • To issue completion certificates and acknowledgments.
  • Service Improvement & Personalization:
    • To improve the course experience based on feedback and analytics.
    • To better understand your needs.
    • To improve our services and products.
    • To customize our website according to your online behavior and personal preferences.
  • Communication & Marketing (with consent):
    • To send you promotional emails containing information we believe you will find interesting.
    • To contact you to fill out surveys and participate in other types of market research.
  • Legal & Compliance:
    • To comply with applicable legal obligations.

3. Legal Basis for Using Your Information

Data Protection Law requires that we meet certain conditions before we are allowed to use your personal data. We rely on one of the following legal bases, depending on the specific activity:

  • Consent:

    We may provide you with marketing information about our services or products where you have explicitly consented for us to do so, in accordance with Data Protection Laws. We may contact you by mail, email, phone, and electronic notifications where you have agreed to these methods to provide information on your requested service or product, special offers, research, promotions, and similar products and services.

    You may change your marketing preferences at any time by contacting us as detailed in the "Contact Us" section below.

  • Legitimate Interests:

    It is in our legitimate interests to collect your personal data as it provides us with information needed to deliver our services and make our platforms available. This involves a balancing test between our interests (e.g., providing access to our platforms, fulfilling contractual obligations to you and your employer) and your interests and rights under Data Protection Law (e.g., not having your data sold to third parties without your knowledge). We will always act reasonably and consider your interests fully in this balancing test.

  • To Provide You with Agreed Services:

    We are permitted to hold and process some of your personal data because it is necessary to provide you with access to, and enable you to use, our platforms or portals. Without this personal data, we could not offer you access to these services.

  • Compliance with a Legal Obligation:

    We are permitted to process your personal data when it is necessary for compliance with our legal obligations.

  • For Legal Claims:

    We are permitted to process your personal data when it is necessary to establish, pursue, or defend a legal claim.

  • Substantial Public Interest:

    We are permitted to process your personal data when it is necessary for reasons of substantial public interest, based on Data Protection Laws.

If we intend to use your personal data for any purpose not covered in this Privacy Policy, we will inform you about any proposed new purposes before using your personal data in that way.


4. Safeguarding and Securing Your Data

PAC Africa is committed to securing your data and maintaining its confidentiality. We employ the latest technologies and software, and implement robust measures to prevent data theft, unauthorized access, and disclosure, safeguarding all information we collect online.


5. Our Cookie Policy

When you agree to allow our website to use cookies, you consent to the use of data collected regarding your online behavior (e.g., analyzing web traffic, identifying web pages you spend the most time on, and websites you visit).

The data collected through cookies is used to customize our website to your needs. After statistical analysis, the data is typically removed from our systems.

Please note that cookies do not provide us with control over your computer in any way. They are strictly used to monitor which pages you find useful and which you do not, allowing us to provide a better experience for you.

If you wish to disable cookies, you can do so by adjusting the settings in your internet browser.


6. Links to Other Websites

Our website may contain links that lead to other websites. Please be aware that once you click on these links, PAC Africa is not responsible for the data and privacy protection practices of those external sites. Visiting such websites is not governed by this Privacy Policy. We strongly advise you to read the privacy policy documentation of any website you visit from our platform.


7. Restricting the Collection of Your Personal Data

At any point, you may wish to restrict the use and collection of your personal data. You can achieve this by:

  • During Form Submission: When filling out forms on our website, look for options (e.g., checkboxes) that allow you to opt out of disclosing your personal information for certain purposes (e.g., marketing).
  • After Consent: If you have previously agreed to share your information with us for specific purposes, you can contact us via email, and we will be happy to assist you in changing your preferences.

PAC Africa will not lease, sell, or distribute your personal information to any third parties, unless we have your explicit permission or are legally compelled to do so. Your personal information will be used to send you promotional materials only if you have agreed to this within the scope of this Privacy Policy.


8. Data Retention Period

Our retention periods for personal data are determined by business needs and legal requirements. We retain personal data for as long as is necessary for the processing purpose(s) for which the information was collected, and any other permissible, related purpose.

Generally, we keep your information for as long as required to:

  • Respond to any questions or complaints.
  • Demonstrate that we treated you fairly.
  • Show compliance with our regulatory obligations.
  • Maintain records according to applicable rules.

We will also keep your information for as long as it is needed for legal, regulatory, or technical reasons. We may also retain it for research or statistical purposes. If we do, we will ensure that your privacy is protected and the data is used solely for those specified purposes. To the extent your current or potential employer has instructed us to process your personal data on their behalf, we will retain data in accordance with their specific instructions.


9. Your Rights

Under applicable data protection laws, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of incorrect or outdated data.
  • Request deletion of your data (subject to any legal or legitimate business requirements).
  • Withdraw consent for communications at any time.

To exercise any of these rights, please contact us at: info@pac.africa


10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on www.pac.africa with an updated effective date. We encourage you to review this page periodically.


11. Contact Us

If you have any questions or concerns about how your data is handled, or wish to exercise your rights, please contact:

Priority Activator Consulting (PAC Africa)
Email: info@pac.africa
Website: www.pac.africa